Small Business Marketing – 3 Simple Promotion Ideas

A major hurdle for any new small business is attracting new customers. Getting the word out about your new product or service can be expensive, but there are some inexpensive methods that will have people finding your business in no time.

Get listed in the Local Search Engine Directories

Most people use the internet these days to search for businesses, including local businesses that they want to patron. Even if your target market is over 50, old and young alike are using the internet more and more to gather information on a business, before they visit or call. If you do not have a presence on the web, than you are missing out on a large number of potential customers.

A great way to be found quickly on the internet is to get listed on the Local directories for the various search engines. If someone is looking for a plumber in their town, they will generally do a search for town name plumber; for example, Philadelphia plumber, or plumber in Philadelphia. For that search, the search engines will display at the top of the page, a map of area plumbers and a corresponding list of these plumbers with links to their websites if supplied. If you list your business with the local directories on Google, Yahoo, and Bing, you will get listed on this map. Many people will choose one of the businesses from this map, especially if you have it linked to your website.

EzineArticles – Article Marketing

To further take advantage of your internet presence, you can submit informative articles to online article directories, such as and These article directories and others allow their articles to be reprinted, as long as they are kept intact. So if you write an interesting article on your area of expertise, with a link back to your website, this could be reprinted all over the internet. The more links you have back to your website, the higher it will rank in the search engines, and the more people will be able to find your business.

Rent Space on a Billboard

With the wide variety of marketing options available today, some forms of advertising have become cheaper. Renting space on a billboard is not extremely expensive, depending upon location, and can be used to increase awareness of your business. With a little creativity, a billboard can create interest and intrigue for your business. Provide little teasers about your product or service along with either your web address or phone number. People will visit your website just to see what you are all about.

So What Next?