Salon Promotional Ideas for Christmas

Yes Christmas is actually coming and I’m hoping that your salon is well and truly ready to gain maximum results from both your marketing efforts as well as voucher and product sales.

Let’s start with Gift Voucher Sales

Anyone ever noticed how men shop? Yes they tend to run in on Christmas Eve and purchase vouchers then. The salon or spa gift voucher is a sure bet.

So you want to make things as easy as possible.

Make sure both your website and salon retail area screams “Christmas Gift vouchers available here”. Get that message written on your door, on your A-Frame, have it in a plastic insert on your front desk, in all of your treatment rooms… get it out there!

Have you been in contact with the HR departments of local businesses such as banks, office spaces etc that may be trying to come up with an idea for a Christmas Bonus for their high performing staff? Could you create a package tailored to their staff? If you make things easy for people they are more likely to purchase on autopilot.

Next, you want to create a few retail kits that show everyone who walks into your salon that you are a retail center and that they are able to purchase from your business. Bundle your kits into “Gifts under $$49″, Gifts under $99, Gifts under $149, Gifts under $199 and create signs that display this. Once again: Make things EASY for your customers and you’ll reap the benefits.

Now what about your wonderful loyal customers? How can you reward them?

Perhaps sending them a letter offering them a bonus treatment, or small champagne to celebrate the festive season?

Now why would you offer your customer something for nothing?

Firstly, you are saying… “Thank you for your loyalty”. Secondly, you are asking them to come into your salon to collect their Christmas gift/bonus… now once they are IN YOUR SALON, this is where you offer them your January promotion, ask for the next booking, show them your retail products, talk about the new treatments you are considering bringing in the new year, allow them to see that Gift Vouchers are available for purchase… Whatever you do, do not waste this opportunity.

Get all of your staff on board and be prepared. To really pull this off you need to be prepared and clear on the direction you want your salon business to head in next year.

May you enjoy a very prosperous Christmas filled with Joy, Peace & Love