A Buyer’s Guide to Promotional Companies

The long and short of success of any company brand in the corporate battleground is the magnitude of the success of its products in the market. In order to make the brand a household name its promotion plays the most important role. The corporate world is full of stories were good products could not make a mark due to improper promotion. The promotion of brand is so crucial that it has lead to evolution of a set of promotional companies which specialize at promoting brands.

The best way to make a brand get noticed by masses is to seek help of promotional companies. These companies provide various strategies and recommend promotional products for successful brand promotion. They may also suggest possible promotional items which would suit the brand. Generally they have list of promotional products along with their respective prices .The companies which have to promote their brand can order directly for promotional item of their choice or even get suggestions and then make a final move. Moreover promotional companies often have case study or success stories which have all data about previous clients and their experience with a certain promotional item. This information is very useful for choosing a promotional item for certain kind of product.

Promotional companies can further help decide the right time and occasion for brand promotion. Say advent of summer would be right time for launching brand promotion of a soft drink company. A fine balance between cost of product of brand and amount spent for its promotion should be maintained. Care should be taken that company logo and tag lines are clearly visible. Moreover brand promotion must go along with theme of occasion.

Incase brand promotion is not showing positive results, promotional companies can come with new strategies and fresh ideas to ensure successful promotion. Thus promotional companies are best way to promote ones brand.

Getting Your Message Across With Promotional Products

What does your business stand for? What are its primary goals and motivation? Convey why your company is unique and different, offering services or products that the competitors simply cannot match, with a great promotional product. Promotional gifts get customers talking about your business and what it offers. Start getting your message across by using promotional products as an integrated part of your business marketing strategy.

Getting your message across with marketing activity starts with finding the right promotional item. Think about where you are planning to distribute your promotional products? Some companies prefer to save their more novel and innovative products for trade shows to help distinguish themselves from the rest of the crowd. New and interesting products also work well when promoting a new product or service to get people talking and developing a buzz around your latest company offering. On the other hand, if you are sending a holiday thank-you, you can send practical and appreciated gifts your customers will use over and over again.

Compare your promotional products to a billboard. What do you want your existing customers and future clients to know immediately about your business? Getting your message across with this type of marketing activity is a great way to keep your business’ name in the forefront of your customers’ minds. When customers use your promotional gifts that you distribute over and over again, the gift becomes even better than the billboard. While your customers only drive by the billboard every once in a while, they will see and use your promotional gift time after time, creating a stronger brand recognition for your company and helping you stand out within your industry.

In today’s world, every business in every industry must compete to survive. Getting your message across with promotional products can remind your customers that you are the best choice for their service or product needs. Perhaps you are re-vamping your existing product line or introducing additional services. Celebrate with a line of promotional products specifically aimed at making your customers aware of your new improved offers. It’s a great way to get the word out in a fun and interesting way that will have your customers talking and remembering your business.

Don’t squander your marketing budget on more expensive and traditional types of advertising. With a great idea, you can get your message across with promotional products that your customers will use time after time, giving you a higher rate of return than a single television or radio placement ever could.

4 Promotional Ideas to Help Grow Your Business During a Financial Crisis

True or false: Your company should keep up its advertising spend, even during a slow economy.


History has proven companies that maintain or increase their advertising investments during economic downturns actually increase their sales.

And promotional products are the best advertising investment you can make. Compared to print, TV and other advertising methods, promotional products lead to higher advertiser recall, increased ROI and better overall impression among consumers. In fact, a recent survey by the Promotional Products Association International (PPAI) found that using promotional products in your advertising mix can increase brand interest up to 69% and creates a good impression of the brand 84% of the time.

Promotional products can also lead to more frequent or repeated exposure of your marketing message, resulting in a lower cost per impression. More than half of those surveyed said they generally keep promotional products for more than a year, giving the marketing message repeated exposure over a long period of time. Try these long-lasting items to get a great value for your next event or promotion:

  • Calendars – viewed countless times every day, calendars help you extend your brand reach 24/7
  • Post-it Notes -custom notepads let your customers keep track of their notes while keeping your brand visible
  • Key Chains – for the car, house or work, branded key chains help unlock your brand’s marketing potential
  • Magnets – employees and customers alike will be attracted to your brand with logoed promotional magnets

With these great deals on promotional products, your advertising dollar will go even further to help your company stand above the rest during these hard economic times.