Effective Promotion & Marketing Ideas For Your Salon and Spa Business

Promoting your business with hard-to-resist specials is the key to driving customers through the door and retaining them. Experienced and successful salon and spa owners know that simple but effective promotion keep traffic flowing, increase revenue and create community buzz.

Not knowing where to start, how to manage the costs and resources are just a few reasons salon and spa owners avoid running promotions. Some salon business managers or owners are even afraid of offering discount or specials could label them as a cheap salon or spa. There are strategies and methods to offer discounts without looking like you are giving the products & service away. Luxurious brand names offer discount all the time without damaging their brand.  Take some marketing tips below from the experts and remove the fear of offering discounts.

  • Dedicate your energy to your best customers. 20% of your customers will end up providing 80% of your business with effective retention. Reward your regulars with specials, and they’ll keep coming back for more.
  • Run specials with during the holiday season. Special events, holiday parties, and family reunions are just some of the reasons consumers need salon and spa services. Promotions during this crucial fourth quarter period drive the herd of heavy spenders your way.
  • Incorporate promotional ideas into your existing marketing strategy. If you’re already spending time and money on advertising, sales and referrals, and public relations, promotions will increase your return-on-investment.
  • Don’t spend a lot of money. You don’t need thousands of dollars to prepare a promotion. Find a simple design concept or idea and make flyers and/or business card-size coupons, and make them available around your community.