Buy Promotional Gifts From a Distributor

With so many companies scrapping over each other looking for every single bit of revenue that they can squeeze out of an existing and a current client base, it appears that sales led organisations are starting to become interested and keen to try and deliver in areas that they have not been involved before. If this is done correctly then you can develop a new area of business and be very successful at diversification. Do it badly and you may not only harm your own business but you can also give that particular industry a bad name for itself.

A distributor of Promotional Gifts is one type of business that many associated industries believe is an easy buck. Companies that deal in print, design etc feel this is a compliment to what they are already doing. There are however many pitfalls and most come unstuck due to the simple fact that they have not concentrated on the core of their business and have tried to spread themselves too thin.

Selling business gifts requires an immense amount of effort, largely at the front end with fantastic sourcing capabilities and experience within a sales team. A client can very quickly pick up the lack of experience and although you would assume patience from understanding customers, no one can argue that they should expect an experienced account handler when you consider that it is their precious brand being dealt with.

Clients want to give a brief, perhaps bounce ideas, sometimes they don’t even want to look through a brochure or online. They want a list of suggestions, images, a narrowed down selection to make their task easier and they need it to be right first time. A brief does lead to a theme, which leads to a set of ideas – if done well this usually leads to a final product (or set of products).

To pick up this knowledge cannot be achieved simply from having a brochure or a website to work from. The promotional gifts sales person has to be a sponge, remembering products and ideas and being able to apply them when required. The person has to show they can be a one stop shop of ideas, and quickly be able to show the additional choice that is available with quick idea and quote lists.

It is therefore clear that a distributor of business gifts is like a commercial personal shopper, more than just a brochure or a website and holds a pretty unique and important place in the marketing environment. It isn’t something that should be delved into or the toes dipped into to see if you like it. It requires experience, effort and a good deal of hard work.