4 Promotional Ideas to Build Sales When You Open a Dollar Store

Many who open a dollar store never really stop and think about ways to add one or two extra dollars to every sale that is made in their store. They never stop to think about the positive impact selling extra dollar store merchandise to every customer can have on the bottom line of their business. For example, if every shopper were to purchase even one extra item, it can mean hundreds of dollars in extra sales to your store every day. Those hundreds add up to tens of thousands over the course of a year. For more on this important topic read on. In this article I present 4 promotional ideas to build sales.

1) Display complementary dollar store merchandise together. By placing these items beside each other customers are more inclined to purchase both. Where someone might have come in to purchase a bottle of dish detergent they will see sponges and scrubbers sitting right there to remind them. Before you know they’ll pick up one or two extra items just because you took the time to place them conveniently beside a core consumable product.

2) When you open a dollar store consider actually bundling 2-3 items together and then pricing them at an odd price that isn’t easily divided. For example; place 3 items that normally sell for $2 each together as a package. Sell the package of three items for $5. As a customer tries to divide $5 by three while standing in your store they’ll give up and grab all three. This strategy is very subtle, but you’ll see sales of dollar store merchandise that would never have been made otherwise. The customer gets a winning price. You add extra sales.

3) Offer a discount if shoppers make a purchase. For example; offer a deal where they purchase the first one of an item for $2, and then they get the second one for only $1.50. Once again shoppers are offered a good buy, but they are required to buy 2 items rather than just one. Imagine adding $1.50 to every sale in your store. Imagine how this could work if you offered special pricing on selected items in every department when you open a dollar store.

4) Price and sell a bundled package of dollar store merchandise at 2 for $1 rather than $0.50 each. Sure there will be shoppers who break it apart and try to buy one at $0.50. However overall you’ll find physically packaging the items results in more being sold. Some items can be tied with ribbon. Other items can be shrink-wrapped together. This strategy works best when there is a physical binding of the items you are selling packaged together. Often even placing a sign calling out the 2 for $1 price rather than $0.50 is all it takes to see increased sales.

To your success when opening a dollar store!