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Marketing and Branding For Your Product Promotion

Marketing and branding are two different things that have one same purpose to up selling the product through a good strategy. While marketing do its strategy through campaign, sign board, brochure, advertising and so on, branding do its strategy through a name, sign, symbol, slogan and anything that could identify the specific product, service or business and to build the image of the product, or the service or the business itself.

Which one is more difficult, doing marketing strategy or branding strategy? I guess both are the same since they have their own difficulties that need to be solving out together. A lot of people already knew a bit about the strategy in Marketing. However not many people know about this branding strategy. They thought branding means just to introduce or to give the name of the product.

Marc Gobi, the designer, photographer, filmmaker, respected author and public speaker said that emotional branding is a new paradigm for connecting brand to people. Craig J. Thompson – the professor marketing at Wisconsin school of business said that emotional branding is a key to marketing success. So from the opinion of these two experts, you could know that branding is something that you need to prepare before setting the marketing strategy because developing a brand strategy is the most difficult one in marketing plan.

If you would like to start developing your brand, you should understand these points first; first of all you need to have primary target customer or client, second you need to be aware with the competition and able to set strategy for that, third, you need to mixture the product and the service, and the last one you need to fine a unique way to sell your product.

If you have no idea about this branding and marketing, you could join the online course for it and they will email you every day with the lesson and assignment. Through this online course, you would know what is branding and able to define your branding. You could also learn how to determine you objectives and how to focus your target audience including to explore and define the brand barriers and brand packaging. Just enroll yourself now.

Day Spa-Salon Marketing – 5 Great Promotional Ideas

Promotions are a great way to get your employees involved. Promotions build morale and momentum. Here are just a few more promotional options that you could be implementing. [See Promotions, Promotions - Part 1]

1. Staff Promotions: Yes, you should constantly promote your staff – to boost morale, reward hard workers and call client’s attention to your employees’ abilities. Staff promotions could include incentives, choosing a Stylist of the Month, displaying staff’s educational certificates, and featuring a different staff member in each newsletter.

As you can see, promotions will tend to overlap one another. A Father’s Day theme promotion will also be a Target Group Promotion aimed at men; it may also be a Retail Promotion if you’re including retail discount. Cross-promoting is an acceptable way of covering several bases. Just don’t try to promote to every group on every level at once. Experience has taught that the more specific a promotion is, the easier it is to gauge the success of it, so you’ll know whether it’s worth doing again.

2. Make-Over Contest: Have clients and potential customers submit photos and letters explaining what they would like to change about their appearance and why they want to have a makeover. Select numerous candidates to undergo the transformation. Make sure you have a photographer on hand to capture the moments. Tie in your makeover contest with a local talk show. Some possible makeover categories are:

  • Mothers-to-Be
  • Working Women
  • Seasonal
  • College-to-Career
  • New Attitude
  • Over 40 and Fabulous
  • Sweet Sixteen
  • Stylish at 60
  • Mother Daughter
  • A Family Affair

The client receives a free gift item (preferably a retail product) with a required minimum purchase.

3. PURCHASE WITH PURCHASE: Customers are able to buy a special promotional items at reduced savings. Some companies have used umbrellas, tote bags, and trial sizes of products, gym bags, cosmetic bags, clocks or watches. Make sure your promotional items are every bit as wanted as those the department stores offers.

4. FREE LIPSTICK CARDS: The customer may receive a complementary lipstick with any $15 minimum purchase. The lipstick card is an ideal promotional item to distribute after making a presentation to a group of consumers. Try to keep the minimum purchase to a minimum to create foot traffic for the business. A free lipstick/lipgloss offer entices women to walk into your salon.

5. YEARLY COUPON CARD: The object of this promotion card is to establish consistent retail traffic. In order for customers to redeem the coupon for the free gift, they must first make a minimum $25 retail (not service) purchase during the month. The base retail purchase requirement is beneficial for two reasons: Once the client starts to enjoy the free gift each month, she becomes accustomed to a little extra present at the end of each visit. Many clients will budget for their minimum requirement and systematically plan to restock their products monthly so they can take advantage of the coupon offer. It is fun for the client to go home with a little treasure.

Promotional Gifts – Learn How to Create an Instant Connection With Customers

Many people overlook the bright side of practical and affordable promotional gifts such as travel mugs and eco-friendly shopping bags, which are two products that are carried in the public vicinity, thus attracting a lot of attention. This translates into cheap business promotion and the possibility to win more clients as this counts as a vote to your business. It has been proved time and time again frequently used promotional gifts like this tend to get great exposure.

Apart from these two gift ideas there are car bumper stickers, t-shirts with witty slogans, umbrellas with a business logo, aluminum water bottles bearing your company’s motto and many other novelty gift items that make effective giveaways.

Depending on the type of business you conduct and the size of your customer base, you can pick from various gift items according to your client tastes and budget paying close attention to the relation of the products with your company’s services. You can start with trying to visualise things you imagine will be appreciated and enjoyed by your customers and then buy products that can incorporate basic business info on them, which are likely to be used frequently.

The whole idea of picking a promotional gift that is used repeatedly for reinforcing your business ensures continued association of your services with the gifted items, so users are constantly reminded of the value of your business. These are effective business promotion methods for increasing your market presence and growth, especially useful if you have launched a new product.

From promotional pens to branded crystal ware, there are plenty of options to choose from depending on whether you intend to gift these to associates, clients or employees. The more useful a product is for the recipient, the more likely it is to be appreciated and positively affect business development and productivity. So choose appropriate ‘ambassadors’ of your business when selecting gifts for promotional business efforts. For example, those offering computer related services can invest in mouse pads and pen-drives bearing their corporate logo; those in the real estate business can present miniature house shaped key chains, manufacturers of cosmetics can package travel size toiletries bearing their logo, while those owning a food business can order customised magnets with a graphic of their delicacies etc.

Think of promotional gifts as your way of showing your appreciation for a talented workforce, thanking clients for their continued patronage and for also bringing in new trade, as everyone loves a freebie. For one thing, if your promotional gifts have a certain value for employees, it is also an effective method of encouraging healthy competition among your workforce, if the reward of these are to obtain certain targets. Professional efforts of the workforce will naturally increase in order to compete with rivals, in exchange for the gifts in the coming year. For another, customers will feel appreciated and inspired to avail your services whenever a need for them arises, especially with promotional gifts around them that create a visual, powerful contact with your business.

For a confectionary business, there are many choices of sweets that can be embossed with the corporate logo, for departmental stores, there can be personalised clothing, for a photography business, picture frames or photo-gifts. These are just a few of some great promotional ideas.

The size of the gift doesn’t matter as much as its utility for the recipient, so don’t forget to determine the user need and preferences, besides the association of the promotional gift with your business, when you go about your next promotional gift program.