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Black Friday Promotion Ideas for Your Foreclosure Cleanup and Real Estate Service Business

Black Friday is almost here, and many businesses, both large and small, are capitalizing off this frenzied shopping day. As a service business in the real estate contracting industry, you, too, can benefit from promoting your business during this busy holiday season.

What is Black Friday?

Black Friday is traditionally the Friday right after Thanksgiving Day in the United States. Though it’s not a formal holiday, many workers have the day off, and it’s the beginning of a holiday shopping frenzy.

Depending on where you get your information, the term Black Friday dates back as far as 1869, when it referred to a financial crisis. In recent times, however, it’s most widely remembered as being associated with over-crowed streets and shopping outlets in Downtown Philadelphia back in 1966. Although its usage was primarily on the East coast, it has become a commonly used term in most parts of the United States today.

When is Black Friday?

Black Friday generally occurs some time between November 23rd and November 29th. According to data provided by Reuters, in 2007, well over one million individuals (135 million to be exact) took part in the shopping rush that was Black Friday.

Longer than a 24-Hour Period

It seems every year the time period for Black Friday expands. Sales and specials are no longer isolated to that one day after Thanksgiving; merchants and service businesses can be seen starting their actual time period for promotions over a week early. And this year, especially, some promotions will be running well beyond midnight on the day after Thanksgiving and into the following month.

Use the Expanded Time to Promote Your Foreclosure Cleanup Business

As a foreclosure cleanup business, you can certainly use this expanded promotion time to your advantage. It’s wise to plan to touch your clients with information about your business, specials and promotions.

Ideas for Black Friday as a Real Estate Service Business

1. Pricing Specials. As a service business, you can offer special prices: cleanout specials, debris removal specials, lawn care (trimming, pruning, limb removal), gutter cleaning and pressure washing specials, etc. Send out postcard coupons that can be redeemed well after the holiday season, but send them out during the Black Friday promotion period.

2. Electronic Estimates. You can even offer quick electronic estimates. Though we don’t really advocate giving an estimate unless you actually see a property, you can let your clients know you will shoot them a ball-park, broad-range estimate via email during the busy holiday shopping season. Many realtors will take advantage of this to see if your pricing is in line with what they hope to pay for a service in the future.

Remember, in the beginning phase of starting your business, you’ll be an “estimate machine.” So offering to give electronic, “broad range” estimates will give you a reason to contact clients using tactics outside of your normal business realm — and, more importantly, a reason to follow up with potential clients in the future to firm up your estimates by visiting properties.

3. Electronic Discount Coupons. To add to the above, attach an electronic coupon to the estimate you forward to your potential client with a percentage off once the estimate is finalized.

4. Meetings. You can contact your realtor clients and offer to host one of their in-house team meetings during November-December. (Bring a couple of boxes of donuts for the realtors.)

During the meeting, you can choose to discuss the foreclosure cleanup industry and how you and your business can help them get their homes ready for the market faster. (Brokers appreciate guest speakers during team meetings — and free donuts! — because more realtors are likely to show up when there’s a free breakfast and informative outside speaker who can help them grow their business and generate more closed sales.)

Quick Example: As a special promotion, for the products’ aspect of a foreclosure cleanup business, a “Foreclosure Cleanup Business in a Box” discount promotion was created as a Black Friday marketing tool to promote a line of books about the industry.

TIP:Remember, if you’re giving discounts during Black Friday, make them deep for maximum promotion benefit. It’s what your clients will expect.

Don’t Let this Crucial Promotion Time Pass You By

These are just some ideas to get you thinking about Black Friday promotion ideas for your business. Don’t let this crucial promotion time pass you by. Brainstorm some ideas for your business.

Good luck promoting your business during the holiday season and beyond!

Top Business Promotion Tips

Business promotion is a vital aspect of business and something that you should spend time doing every day. Planning how or actively promoting your business should be something you dedicate at least an hour to within your working day. You may be busy today but you need to remember that you may not be in the future, and you must be continuously searching for the new clients of tomorrow.

There are many ways to promote your business, and with a world that is now so highly connected, the communication of your businesses benefits and products doesn’t need to be a difficult task. There are many different media outlets, as well as printed advertising, and the internet has broadened the reach of so many businesses today. Your business message can reach the public via business cards, flyers, printed mugs and pens, websites, postcards, signage on cars or billboards and business logos on shopping bags.

Use everything as business promotion

Not only should you have business cards but you should include your business name, logo and message on every outgoing piece of paper and communication. Your business would undoubtedly send out invoices, letters and emails, so include your business information on all of these. Have a complete set of stationary that advertises your business. Printed letterhead, templates for faxes, receipts, envelopes and return address labels. Depending on your product you may have swing tags, stickers and labels and printed paper bags. Everything that comes out of your business should include business promotion.

Write articles

Magazines, journals, newspapers and newsletters are always looking for fresh content. Writing an article can provide you with free advertising, educate the public and also capture their attention for a few minutes longer than a normal printed advertisement will do. Depending on your business, write an article that relates to it, but also make sure you write about something that is of benefit to your readers. Provide them with information that will be useful to them, and hopefully will create a direct link back to you. Within your article mention your business and how it can satisfy your readers demand. Target your article to industry specific publications as well as to general magazines or newspapers.

Press releases

Another great free business promotional idea, sending out press releases is often standard practice for some businesses. If your business has expanded or built new facilities, has developed a new product or is simply a new business, let the public know via a press release.

Internet

Having a website for your business is essential in today’s highly connected world. So many people turn to the Internet for information and source so many goods and services online. Keep your website up to date and fresh, and make sure that it receives optimum traffic through effective use of search engines. Having a blog within your website is a good idea, which you can update regularly and keep in touch with your clients, as well as inform them of new products, sales and specials or innovations within your industry. There are many online forums you can be a part of and social media outlets, like Facebook, are great ways to communicate with your customers.

Joint promotion

Team up with another business, preferably one that complements yours, and whenever you send out a brochure or flyer, include one of theirs. They will then do the same for you. This way you will reach a whole new base of clients.

Give aways

Everyone likes to get something for free and it makes a fantastic business promotion. Giving away a product if a customer spends over a certain amount, if they order by a specific date or if they introduce another customer to your business are all good incentives for a give away.

Use your vehicle

Your car can be a great advertising tool. Sign writing on your car will ensure your business name is put in front of a wide audience, so having to travel a lot or being stuck in traffic will become an advertising opportunity. If you don’t want to write directly on your car you can order magnetic signs which stick on your car door and are easily removed.

Be Selective While Choosing a Promotional Product Company

Are you looking for a reputed and decent promotional product company that could provide you with the best so that you can distribute them to your customers? If yes, then one has to be very selective while choosing a branded and authentic promotional product company that offer solutions and different types of promotional items. Selection is very important as it will result in choosing a good product for your client which will be representing the image of your company. To buy logo apparel and corporate gifts for the company, one has to consider various services provided by different products promotion companies. As there is a cut throat competition in the market these days, almost every company promises to deliver similar kinds of products. But it is important to select a company that offers quality and unique products with good customer service.

While selecting the most affordable promotional products company, always look if the company has its own art and designing department so that your choices and needs can be customized according to the needs of your business. For example, you can easily get your company stylish logos designed from them. Also, make sure that these companies ask about your choices and motive behind giving away the promotional item because a promotional product selling company must understand the aim and mission of your company. Always give your ideas and plans to the executives so that they can choose the best possible product to be distributed among your customers.

Take the services of a promotional product company that gives time to understand your company’s products and services along with delivering the quality products. The company must not only suggest and guide you to design a promotional product for your company but they also must suggest you solutions and ideas on choosing eco-friendly and affordable products for brand promotion. Budget and distribution issues are also discussed by a reputed and experienced company so as to provide you and your company the best of the facilities.

Suggestions of how to distribute these products are also offered by these companies like arranging business fairs, conventions and trade shows so as to attract a large number of customers and distribute your promotional products to as much customers as possible. Thus, while selecting a reputed promotional products company, make sure that they provide above said satisfactory services and that too at affordable rates.