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Product Launch Ideas – 3 Hot Ideas to Make a Killing With Product Launches

No matter what the product and what the target markets are, product launching will require a lot of time and effort to be a success. You need to plan ahead carefully and consider what your product’s first impression will be. All these will impact its marketability and buyer’s perception that will set the pace of your future sales. It is vital to take care of all things before a market launch because from there on, there will be no turning back and fix things. Here are ideas for a successful product launch:

1. Get a partner. Create relationships with professionals in your field. Link their website to your website. You can also tap popular bloggers to blog about your product. This may cost you money but it will be worth it – you can’t buy product awareness like that. By partnering with other professionals who are respected in your line of business, you will cross promote your product to a targeted audience.

2. Always advertise. Advertising needs to begin way before the date of product launch. Your customers should know about your product for them to buy it. What they see is what they will buy. Let the market know that your product by articles, blogs, forums, banners, etc.

3. Press Releases, search engine rankings and websites are important components to increase your visibility and product awareness in the market. Use them to your maximum advantage. Be ready with your product before the launch date. Check all elements to ensure that all everything is working well. Unprepared product launch will tarnish and irreparably damage your credibility.

Email Business Promotion

The great thing about email business promotion or email marketing is the fact that it can help any business grow.

It is a known fact that it is an effective attention getter, mainly because when it comes to online activity, one of the first things that people do is to check their email.

Wouldn’t be nice if your product promotion was the first thing that they saw in their inbox?

Therefore it is a good idea to concentrate on promoting your product through email business promotion or email marketing.

Step One- Your Opt-in Form

The first step in promoting your product using email marketing is to set up your “opt-in” form.

If you have been online any length of time, you have seen this form in the form of a small box to the left or right of the page giving you the opportunity to submit your first and last name and your email address.

This is really the first and most critical stage of your email marketing program.

It is also easily overlooked and taken for granted.

But people will not join your mailing list or “opt-in” without a good reason.

So your first challenge is to get them to do this, otherwise you obviously will never have a list.

To get them to become part of your mailing list, you have to offer them something of value, but at the same time is free.

This is why it is so important to know your target market; so that you can know what they consider valuable.

It can be an ebook, free report, anything that you think they will think is valuable enough to subscribe.

Once you have found that “item of value” you are well on your way.

Of course, you might have to try different things, so don’t be afraid to experiment until you have found the right “freebie” to offer them.

Building A List With Targeted Traffic

Attracting targeted targeted traffic to your website is critical to list building.

By targeted traffic we mean people who are really interested in your product or service.

There are many ways to do this. Here are a few suggestions:

1.You can subscribe to ezines that cater to your target market.

2.You can use pay per click ads.

3.You can advertise in ezines.

4.You can use other traffic methods like classified ads. and promote articles of interest to your target market.

Other Ways To Get Targeted Traffic

Of course, if you still have difficulty in getting traffic to your site, there are still ways to build your list without traffic to your website:

1.Sign up for co-registration service: With this method, you have your subscription offer listed with other publication offers.

When someone signs up for the other subscription offer, they will also get the option to sign up for yours.

You get the power of a third party recommendation and at the same time get to develop relationships with other potential customers as well.

Of course, this might get expensive, but it is also a very effective way to build your marketing list.

2.Buying or Renting Opt-in Lists-This is just what it implies. You purchase a list of emails from another company.

Once again, this is not a cheap method. After all, some of these lists are the result of years of work.

But it is a good idea however, to investigate on how the lists that your purchase were compiled or built.

You need to do some investigating before you invest in this case. But it could save you time in building your list.

Final thoughts: Once you have built your list, then you send them information, product offers or anything that will help you establish a firm relationship with your customers and prospects.

The most important thing is to avoid being labeled as a “spammer” which is a person that send unsolicited email to email addresses.

You can do this once and for all by a process called “whitelisting” which can help you get listed as a non-spammer and get delivered into more email in-boxes.

Ric Brothers- Affiliate Business Building

12 Steps for Promoting You and Your Business – A Case Study

Do you own your own business? Do you offer a product or service that you wish to promote? Do you love your business and want to see it expanding? Are you creative and tenacious? Any or all of these may define you or may highlight an area that is a challenge for your business success. This article will offer, through a case study, some useful techniques that will assist you in promoting your product or service.

I assume that you have a GOOD product or service, or, at least, a very good idea for a business. No matter how good your product or service is, if people do not know about you, you will not be able to sell your product or service at the highest levels. Since each product/service is different and each market (or community) is unique, you must be creative in interpreting these basic concepts so they apply most appropriately to your specific situation.

The example that I will be using may be a stretch to fit for your business, but when you see the creative ideas that we came up with in coaching this business, you will see how these concepts may be worth trying for your business. This is for a brand new business in the Los Angeles area. The business is a new Rock Band. Obviously the competition is high and average returns are generally low. So how can you use these promotional principles to achieve a greater than average level of success?

Let’s assume that this band is musically good and plays a style of music that people have enjoy. Not all musical experiences are good or enjoyable. This band is talented and creative enough to create their first album/CD and is ready to take it to the next level. No one knows about this band or their music, but there are few venues/clubs that hear their music from the website or CD and are willing to let them play in front of their clients (an audience.)

It is obvious that the band must rehearse their music and create a decent show but how do you promote the band and fill the seats. You need people in the seats to get paid by the club owners and through sales of your CD’s. Eventually, when the band is successful, people will know about them, pay money to come to their shows and buy CD and band related merchandise. Most bands have young people who are focused on their music, not promotion and not the business of getting people to come into the club or venue and pay money for this experience. In fact, most bands are filled with dreamers who can appear to be lazy when it comes to doing “the business.” Dreamers want the audience to magically appear and then adore the band and buy stuff… This is a problem for most businesses. Selling the product or service is a necessary, but often a disliked part of “the business.”

The band was coached on what they might do and their coach held them accountable to go out and do these activities… (Even if we know what to do, we often need help with the accountability of following through on the promotional activities.) Here is the beginning list of necessary promotional activities:

1. Gather names and e-mail addresses for fans and people to invite to the shows. Have an e-mail sign-up list at EVERY event.

2. Get the venues/clubs to help promote shows through their e-mail lists AND ask the club for contact information for any media (TV, radio stations, newsletter, entertainment magazines/newsletters) they advertise with AND a list of many major businesses or organizations within a few miles of their club.

3. Get a list of any internet music promotion websites. Assign someone to contact and update these websites on a regular basis, with enough advanced time.

4. Create a press release and media kit for distribution to entertainment media like TV, radio stations, newspapers, magazines, etc. Be ready to go when you have found the person in the media organization to send these to.

5. Get a list of local colleges in the area of the music venues that might attract fans through college newspapers, college radio stations, or announcements/fliers (OFFER discounts on CD sales when they come to performance and announce that they have heard of their local promotion… Get their e-mails for future promotions…) Offer to play shows, for a discounted rate, for their students to create fans and future conversions to fans/clients.

6. Contact other local bands that may have success in the venue/club and offer to CROSS-Promote by using each other e-mail lists to cross-promote events. (Sign up for the other bands e-mail list to make sure they follow through and send out promotions for your band… and do not forget to send their band info to your e-mail list…) The more successful bands will have large lists. Both bands can win by getting more visibility and may convert fans.

7. Keep your website current with show information and any promotional events. Many businesses are lazy about keeping current but this can be important for communication with your customers/fans.

8. Contact the network of media that the club/venue has provided to promote your event… Allow as much time as possible, 4-6 weeks in advance. Do Not Be Lazy! Send them: media kit, cover letter, press release, and sample of music/CD. FOLLOW UP with telephone call. Do not assume that they will see your stuff and open it and read it. Taking time to find the “right” person in this media outlet can be very important, Do not be lazy… Give them a GOOD REASON to promote your event… The band that I was coaching was donating money from the sales of their CD’s to the Cancer Society and were volunteering to provide music at local cancer fundraising events like the “Relay for Life” fundraisers. Give something back to the community! Also, be timely with current news events, locally or globally, if your product or service can be adapted as a newsworthy item for the media.

9. Contact the local businesses that are in the area of the venue. Speak to the personnel office and offer an employee incentive discount for CD’s sold at the venue. ALSO, ask if the business ever requires entertainment at their employees rallies/picnics, awards programs, or their promotional events. Offer these business a discount for paid business as a “get to know you” networking trade. Promote the local club/venue so that it is a win-win situation for the club’s future cooperation. (The higher up in management you can network at the business, the better the chance of future professional business relationships.) By helping them with their personnel, you can build a relationship with this business that leads to future business relationships. Consider promoting to local service clubs where you can network with other businesses and organizations. Be creative in networking and ask their help with additional networking referrals. Service clubs need entertain or speakers and may be consider sources of clients.

10. At the events, announce future shows, any new merchandise, and consider announcing the donations to a local or large non-profit organization from sale of CD’s or in a donation jar (and send donations to the non-profit…)

11. Offer to volunteer at fundraisers and invite your fans/clients to participate in the good cause, plus get exposure to new fans/clients and promote these events in local media.

12. Contact radio stations for “Playtime” by sending media kit and sample music to the “right people” at the radio stations. Offer to do interviews or play at any fundraisers they are involved with. Always invite radio people to your fundraising events to keep them informed regarding your good work in the community. Always let these people know about new products or major shows that you are offering, to stay in front of their consciousness and to maintain a good relationship.

This case study is a current project. So far, the clubs/venues love it and are looking at the band as “professional.” The media likes it and are opening the doors for music radio playtime. The Non-profits love the donations and are getting the band booked for fundraisers and so more community exposure events. The businesses love to offer their employees discount incentives that are entertaining and stress reducing. And by the way, there are more people attending their shows and becoming fans…

Now these promotional principles may need some translation for your business. Be creative. Most of these activities are low cost or no cost. (You can always send lots of money to advertise but you can build better relationships with these low cost activities.) Do not be lazy. If you are struggling with creative ways of applying these promotional ideas, you can get mentoring or coaching that can help translate these activities to fit your business.

Please take good care of yourself.