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Why Should an Affiliate Marketer Chose a Domain Name That Closely Relates to Product Promoted

In the world of niche affiliate marketing, it is common knowledge that you need to identify the name of your domain with the products that you are attempting to promote, with the idea that you want to maximize the exposure of your identity and products at the serp level.

It seems absolutely unthinkable to undercut yourself by not utilizing a name that closely relates to the niche that you want to work with. And it absolutely makes sense since, when you think about it, no one is expected to buy an electric guitar from a website with a name like oranges.oranges.

In affiliate marketing, naming your domain in relation to the products you promote not only makes sense, but it is a must. Everyone from the guru to the not so newbie knows it and will attest to it.
The reason being is that when a web visitor performs a search for a product or service and looks at the string of results coming back from the search engine, they will naturally pick the link that appears to be a psychological match between the product sought and name of seller.

Using a domain name that closely resembles your niche will also have the added advantage of long term name recognition. In which case your costumers will be able to associate YOU the seller, with the niche products being sold.

As a new affiliate marketer, it is often times too easy to fathom the inherent challenge of trying to harness that sought after stream of costumers that every droplet should add to a trickle until in the end you have that elusive stream.

In the end, should you make the climb to the top of the affiliate marketing mountain, don’t forget to smile if, one day from the top you decide to sell car audio from a website called tomatoes.tomatoes.

5 Perfectly Promotable Ideas

As a small business marketer you are often looking for ideas to promote your business that are often guided by

- Smaller budgets
- Little time
- You want relationship building to occur
- You want to make a sale
- You want the customer to become a repeat customer.

We scouted around our entrepreneurial data base and have come up with 5 promotable ideas you can adapt and build on for your business. It doesn’t matter if you are a hair salon, law office or dentist one of these ideas may have application for you…

- An entrepreneur attended a women’s networking session and listened to a dynamic speaker on the subject of Cold Calling. Inspired to hit speed dial, she realized that she needed more than a few calling tips. She called Susan Aldridge also known as the Outspoke1 and asked Susan if she could come and speak at her upcoming workshop as a bonus luncheon speaker. Susan agreed and the two workshop leaders realized that they both shared the same target audience with a different product offering. They ended up retaining each others services, but also promoting each other at their respective workshops. Moral of this story: Joint Ventures can really help your business and be a Win Win.

- became a very successful blogging site and an overnight success. They were able to build a data base of over 100,000 moms in 7 days by holding a viral contest. The blog owners sent out an email to their small data base asking for a vote on ‘What’s the Best Moms Site and Why’ Women kept sending emails to their friends asking them to support their favourite Moms Site. The net result 100,000 email addresses in 7 days and 100,000 votes. Moral of this story: When marketing to women remember viral email is a neat way to build your data base.

- The Company of Women holds a number of small scale networking events each month. At the end of each of their dinner events the women all put the small change in their purse in a basket. As the year progressed, the funds exceeded $3000.00. These funds were then sent to Africa to support micro-loans for women. Moral of this story: Even pennies count

- Keeping employees happy and increasing their productivity. Because if your employees are happy, your clients will be happy too! But what’s the best way of making sure your employees remain happy, keep on improving themselves and give you their best efforts? Is it by giving them bonuses? Is it by asking them to attend seminars and workshops? Is it by hiring outside trainers and consultants? Donna Dooher and Kevin Gallagher very successful restaurant owners in Toronto

- Mildred Pierce and The Cookworks found an unorthodox way of increasing his employees’
productivity: Let them visit the competitors! They give $50 to each of their employees to dine at restaurant that have a menu similar to Mildred Pierce! In return, the employees have to come back with a short written and oral report explaining what they learned! Every month, at staff meetings they would have a session where all their his employees stood up and talked about their experiences in other restaurants. These presentations worked in two ways: 1. If the employees find better service in the competitor restaurant, they immediately implement it themselves. 2. The employees become aware of little goof ups other restaurants make. Moral of this storey: Happy and proud employees are your best advertising.

- The Dallas- based restaurant chain Canyon Café combs the local papers looking for announcements of people who were recently promoted. Then they mail a personalized letter and gift certificate congratulating them and inviting them to dine with them for free. What ways can you go out and actively recruit new customers? Are you doing all you can to reach new people and win them over? Moral of this story: Be proactive in obtaining new customers and publicity.

Promotional Pens or Printed Pens for Business Gifts

Business pens are used for a certain product or service of a company and represent products and services rather than the whole company itself. Business gifts produce long marketing impact.

Printed pens are available in a wide variety of styles and colors. Selecting a beautiful design wins the favor of customers easily. Printed writing instrument have the company’s name and logo printed on them and they are prepared especially for brand awareness. They are used to attract customers and are gifted to the general public on different gathering events like expos, trade shows, road shows etc.

Tailor-made pens are fully designed, developed and manufactured according to potential client’s needs. Tailor-made promotional ideas have proven to be very successful in creating relations and ties between potential clients and companies. They are mainly used for promoting and advertising a certain brand.

Personalized writing instruments are designed to provide a more personal feeling to the user. They are meant for gifting and are available in different kinds depending on the clientele needs. Examples of personalized pens include ball-points or fountain pens that are very sophisticated, and vibrant in their functions. Personalized merchandise are designed to draw the attention of a potential client. Thus, they come in a wide variety ranging from casual to luxury pens.

Logos are included to make the pens tangible reminders of a company to clients every time they reach into their purses. There are a multitude of personalized pen types, including engravable, imprinted gel etc.

Use promotional pens in giveaways, membership packets, and all business service desks. You can even wow potential clients with high-end customised pens. Printed gifts and trusted brands let your clients know that your company cares enough to give the very best in business.

You can give something for your customers to talk about with novelty promotional pens. Try bubble pens and light-up pens to appeal to grow-ups and kids alike. Lanyard promotional gifts are a handy way for company employees to wear your company’s advertising pens, Plain black or white lanyards are popular with businesses.

Promotional products are very effective in their capability to draw new customers, increase brand awareness and ultimately market your brand and business. Following the phrase “you have to spend money to earn money”, promotional products like customised pens is a proven way to do so. Promotional pens are proven effective way of marketing your brand or company to a very large audience with little effort..