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Fridge Magnets – A Hit As Promotional Products

As competition on the internet increases it becomes more and more difficult to set your business apart from all the others. One particular marketing technique that has been proven to work but isn’t made the most of by some companies is promotional products.

Promotional products are a very simple idea; they can be straightforward household products or other everyday items that have been printed with your company logo, name or message to your customers. Ask anyone about promotional products and the first items that usually spring to mind are pens, mouse mats and T-shirts. However there is a huge range of items available on the market these days and, whatever the size of your company or your budget, you are sure to find something that will fit in with your requirements.

Most businesses now have websites; along with printing your logo on an item to be used in your promotion you should always include your website address. Many people prefer to shop over the internet, and even if they don’t actually buy online and prefer to purchase from the high street, they often will at least take a look at the website before they go.

Before deciding on any promotional items carefully consider your clientele. For example, if you run a motor vehicle company then what sort of items might attract customers? Perhaps a car key chain or small tool set, a torch or air freshener. There are heaps of simple and yet very effective ideas out there so ensure you purchase products that fit in with your client base if you want to succeed.

People often need some kind of motivation to get them to spend money. A way you could facilitate this is by offering them a deal if they buy 2 items instead of just the one they intended. This means they get 2 items at a discount price, plus you could throw in a promotional product too. If you have an online book store they could get 2 books at low prices and a free leather bookmark, if the bookmark is attractive and good quality then many people will be tempted to spend that little bit more.

Don’t forget your loyal customers, it can pay to keep in touch with them and reward them in some way. Customers who buy regularly from you, or consistently buy expensive items, could be rewarded by a quality promotional gift sent along with their order as a small thank you for their loyalty.

This could also be extended to your business associates as a thank you for a successful working relationship, even your staff will appreciate a gift to say thanks for their loyalty and commitment; they could be rewarded with a quality product if they get the highest sales that month for example. As you can see, promotional products can be used in many different ways and are a great way to build relationships with the people that matter to your business.

A winning formula to encourage people to sign up for your newsletter is to regularly organize a competition or lucky draw. If they win, you send them a promotional product printed with your logo and website address. Most people will be happy to take a few minutes to sign up as we all love something for free. If you choose a quality promotional product that is related to the service you provide, or products you sell, then you also aim it at your target audience.

There is a broad range of promotional gifts available to you as a business. Any item that is practical, functional, attractive or quirky is going to be a hit with your customers. Whether you choose simple items like pens, mugs, key rings,fridge magnets or something more exclusive such as leather bags, designer brand clothes, luggage or elegant glassware, they all have their advantages.

Any item with a practical use has immediate appeal for promotional purposes, promotional fridge magnets are such an item as people stick them to their fridge and they can be there for years! Years of free advertising as your message is conveyed to everyone who passes through.

Custom USB Drives – 4 Very Effective Promotional Ideas

USB drives are practically everywhere. They’re cheap, highly usable, versatile and most of all portable. These qualities make flash drives a definite must-have for anyone wanting to do anything, and that’s not even approaching exaggeration. It’s no surprise then that marketing and advertising professionals have latched on to the idea of giving them to potential customers and stakeholders any chance they get. This has proven to be an economical, practical and above all highly successful way of driving company sales, brand awareness and even loyalty.

Of course, some strategies are more effective than others. Here are the top four action-ideas most businesses can use to maximize the benefits of custom usb drives.


Who doesn’t want a free product? Better yet, a free product they can actually use for storing their work files, music, and any other documents they want to have with them all the time. These are powerful benefits your customers can enjoy with custom flash drives. And for your business? They’re sure to push your sales up if you offer these nifty gadgets to current and prospective customers for free if they purchase one of your products or services. Go ahead and stamp these free custom USB drives with your business logo and branding images. You can even pre-load the drives with your latest product catalog, promotional videos and other marketing collaterals.

High-Tech (And Useful!) Calling Cards

If you or your employees regularly make cold sales calls to offices, or frequent industry conventions and meetings, then you’re bound to meet a large pool of potential clients and business partners. While traditional calling cards are still very much acceptable, supplementing it with a custom USB drive is a great way to make a first impression. There are even some custom USB providers that offer to combine the two, with an eye-catching calling card design bearing your company’s branding and contact details incorporated with a working flash drive.

Product or Solution Container

If you’re in the business of selling software, videos, courses, music or games you’re probably aware of the hassles of selling them offline or in traditional stores. The packaging is almost always bulky, and retailers are getting more and more concerned about maximizing their retail space. These two things often result in your products getting relegated to non-prime retail locations resulting in fewer sales and lesser branding potential. Also, putting your digital products on compact discs almost always ends up with several batches of damaged or otherwise unusable products which can frustrate your customers and give you headaches, lost sales and poor reputation. A smarter alternative is to have custom USB drives contain your digital products. They’re significantly more durable and they take up less space than CDs.

Employee Giveaways

The importance of making your internal customers happy has never been any less important in this day and age. Your employees will appreciate receiving a custom flash drive that can help them do their work better and more efficiently. It can also go a long way in creating a stronger identification with your company and culture among your employees. After all, they are the best ambassadors for your products and services. Match their custom drives with a company-issued lanyard or keychain and they’ll be more than happy to wear it even outside the office, further increasing your brand visibility.

These strategies have been proven effective in boosting sales, loyalty and awareness to many businesses, big and small. Feel free to test these strategies on your business and see how they’ll help improve your bottomline. Just make sure that you find a provider that offers a good price for reliable USB drives and gives you the freedom to design it the way you want to.

Using Branded Promotional Caps to Entice More Clients

As a business owner, you need to have a strong and reliable marketing tactic so that you can acquire an edge over your competitors.

Now with a lot of different options to choose from, how can promotional caps persuade more customers while you are launching a new product for your business? For one, they are already popular accessories to begin with, and have become one of the best promotional strategies in almost any industry nowadays.

Imagine if you were out for a vacation and saw a group of people wearing promotional caps with a business logo clearly printed on them. The first things that will surely pop up from your mind would be: Who are these people? Are they working for that company? Are those caps exclusive only for them, or can I get one of those as well?

While asking these types of questions in your head, the company has already met its promotional goal – to get people to think about its brand. This is exactly what every business wants to attain when using promotional products.

The idea is to get people to wear their name and promote the business out in the open like a walking billboard, rendering others to wonder about the business name that’s printed on the items. This is the main reason why branded promotional caps are perfect to showcase a company’s name.

So let’s get back to the main topic: how these promo caps help increase clients. First, they are inexpensive way of marketing a business as compared to other promotional media like radio or TV commercials, newspaper publications, etc. Additionally, they are great way to show unison between employees. Ask your staff to wear them, and give some out to their friends and families. Once people start to recognize the logo and name, they will start visiting your store and potentially increase your profits in the long run. You might also notice that some employees would wear promotional clothing (which includes these caps) during fairs or trade shows. This creates an image for the company wherein visitors would immediately know that these people wearing that specific cap work for a specific company. They barely take them off because wearing the business name proudly around groups of people is a great way of promoting the business. During normal workdays, it’s also a good idea to have your employees wear these caps so that people who are entering your shop would know who to talk to in case they need to inquire about the products or services.

Now that you are aware of how promo items like branded promotional caps, shirts, and other clothing materials work in marketing a company, you must then get a supplier who is willing to assist you all the way from its designs, personalization, customisation, down to shipping and handling, etc. The better your supplier is, the better you can promote your business. You may be the one deciding whether to go for a specific promotional item, but the supplier is still the one manufacturing your products, so you have to be extra vigilant, as choosing the wrong supplier can break your business image altogether.