Archive for

Fifteen Advertising and Promotional Ideas

Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. Reasons for promoting a business include: increasing visibility; adding credibility to you or your company; enhancing or improving your image and bringing in new business. The following cost-effective, easy-to-execute ideas have the power to increase sales in a way that conventional advertising cannot. The key is to find the methods that are appropriate for your business, marketplace and professional style.

1. Contests

As one example, a cookware store decided to sponsor cooking contests. After sending out a press release announcing a competition for the best cookie or chocolate cake, a mailing went out to the store’s customers soliciting entries. Food editors, professional chefs and cooking teachers were invited to be judges. Both the winners and the winning recipes were publicized. Essay and design contests are also possibilities, such as a furniture store establishing a prize for student furniture design. Pie-eating, pancake-flipping, oyster-shucking and grape-stomping contests make sense for restaurants. Dentists can hold smile contests, while video rental stores can stage movie trivia quizzes.

2. Newsletters

Another good way to promote, particularly for brokers, banks and business consultants, is through newsletters. Newsletter articles demonstrate how much you know about your field and do so in a low-key, informative way. They also help keep your company high in the consciousness of your prospects.

3. Demonstrations

Demonstrations are an option to attract people to your place of business, to show them how to best use your product and to establish your credibility. A retail-wholesale fish outlet holds cooking demonstrations twice a week, featuring a different restaurant chef each time and attracting substantial crowds. Recipe cards are even given out. Wallpaper demonstrations, fashion shows, gift wrapping, refinishing and computer demonstrations have all worked well for retailers who were selling products associated with them.

4. Seminars

Often more appropriate for business-to-business marketing, seminars are the commercial side of demonstrations. If you hold a seminar, follow these rules for success:

1. Schedule the event at a time that is convenient to most attendees.

2. Be specific in the invitation about when the event begins and ends, who will be there and what the agenda is.

3. Follow up the invitations with personal phone calls.

4. Charge for seminar entrance to give it a higher perceived value.

5. Follow up after the event to get people’s reactions.

5. Premiums

Also called an advertising specialty, a premium is a gift of some kind that reminds your customer of you and your service. There are thousands of premiums from which you can choose: key chains, coffee mugs, refrigerator magnets, baseball caps, paperweights – just about anything that can be engraved, imprinted, silk-screened or embroidered with your company name and phone number.

6. Speeches

Depending on your topic and your market, you might want to speak before chambers of commerce, trade associations, parent groups, senior citizens or other local organizations.

7. Articles

Another possibility is to write an article for a trade journal, reprint it and mail it off to your friends, customers and prospects. Well-crafted articles position you as an expert and are a particularly good way to promote a consulting business.

8. Bonuses

If you have a restaurant, give away a glass of wine with dinner to introduce a new menu. If you sell to retailers, give them a display fixture with the order of a gross. If you sell office supplies, give away a new pen with a sizeable purchase. If you’re in the cosmetics business, offer customers a free sample blusher when they buy mascara and lipstick.

9. Coupons

For best results, the price break should be significant – at least 15 percent. Coupons are one of the least expensive ways to develop new trade and are an excellent tool for evaluating advertising. However, one theory holds that coupons draw people who only buy discount and never become regular customers, so be sure to monitor the results.

10. Donations

Donating your product or service to a charitable cause often results in positive exposure to community leaders, charity board members, PTAs and civic groups. While consumer products are desired most, many organizations also look for donations of professional service time. If you have a restaurant or a large meeting facility, consider hosting an event for a charitable organization. This strategy works best if volunteers for that charity are potential customers.

11. Samples

No matter what you do to promote your business, giving potential customers a sample is an excellent way to attract attention and make a positive impression. In many cases, it makes just as much sense to spend your marketing and advertising dollars on giving out your own products instead of buying advertisements – especially if cash is tight. The key is to give samples to the audience you want to reach (i.e., software packages to computer user groups or nutritious snacks to health-oriented consumers). In the food arena, where one taste is worth a thousand words, firms now exist that test market new products for large and small companies alike through in-store demonstrations. A good demonstration company not only keeps track of how much of your product was given away but also submits detailed reports on what people said about the product and how much of it was purchased.

12. Free Trials

If your product is too big or expensive to give away outright, why not offer a free trial to qualified customers? Try shipping it out to prospects with no strings attached. Most people will appreciate the opportunity to try the product, and many will like it enough to buy it.

13. Free Services

If you can’t afford to give away products, offering your services as a way of generating new business can also pay off. For example, if you own a retail clothing business, send out a flyer offering customers a free fashion consultation to draw them into the store.

14. Special Benefits, Rates or Notices

Smart organizations go out of their way to make customers feel important and appreciated. Frequent flyer clubs are the most pervasive example of loyalty-building benefits for customers only that are now being adapted by many kinds of businesses. Most software companies sell program updates to customers at discounted prices. And advance notices about sales or other changes or opportunities can help cement customer ties.

15. Say “Thanks”

One of the best ways to let customers know you value their business, and to simultaneously encourage their continued patronage, is also one of the easiest. It boils down to saying “thank you” in letters, mailers, surveys, statement stuffers, receipts and invoices, and in person.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Useful Promotional Products to Promote Your Business

Many businesses are using promotional products to advertise their business. Since competition is rapidly increasing day by day and has taken over the entire market by storm, effective advertising can make the difference between success and failure in business.

An important factor to take into consideration while choosing a business promotional product is creativity. You have to avoid giving something that everybody else gives, or else your gift will be lost in the crowd. Instead, you find these business promotional products that show your recipient your creativity and innovativeness. For example, if your company deals with technological products, you could give small electronic giveaways that only reflect your company, but can also be useful for the recipient.

However, choosing the right kind of business promotional product can often be a difficult task. Creativity, quality, and the ability of your enhancing your business’ image should be the primary factors in your business promoting gifting strategy. Thus, when you are deciding on a business promotional item, you need to keep in mind how it will portray the distinctiveness of your company, while also making the recipient pleased with it, so that it reminds them of your product and company.

Business promotional items need not be expensive. It is indeed true that some business promotional gift ideas are more successful than others; it does not have to bring about a whole lot of expense. You can also choose a simple and inexpensive gift that stays within the parameters of the broad theme you have in mind, which delivers your company’s slogan or message, and is enhanced with effective packaging, text and colors. By using creativity and concentrating on the message being projected, along with the implication of the overall significance of a product.

Promotional products come in many forms and the success of your advertising event depends on your choice of items. Following are the some of the most common categories of promotional items that you may require to promote your business:

1) Practical Items: Products like pens, mugs, shirts, and home ware tools are some of the items you can avail to give your clients. They are highly preferred by many advertisers because they can be used by everyone in several different occasions.

2) Decorative Picks: If you access some of the promotional items websites, you will come across products like beads, wristbands, award tools, and other items being sold widely in the market. These products are great to use for special events. While they may not target all kinds of audience, they are certainly attention seeking products.

3) Event-related Options: There are many promotional products which can be used for a specific event only. For example, golf umbrellas and golf tee holders. They certainly cannot be used in all kinds of marketing events but they can surely be used for sports-related activities.

Now, let us take a look at the following benefits of promotional products:

They establish goodwill among customers and prospects by offering something for nothing which usually comes back in the form of new or returned business.

Personally presenting clients with gifts branded with a company logo, rather than relying on a third party to do the communicating for you, presents the opportunity to observe prospective consumers.

Dramatically Increase Qualified Leads With Qualified Promotional Gifts

Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment? Do you still have boxes and boxes of those pens you thought would have your phone ringing off the hook, sitting in your storage room or warehouse, lonely because no one wants to take them home?

Don’t freak out. There may not be a lot you can do about past promotional products that ended up losing or even costing you money, but you can guarantee that you never again lose money on promotional items that fail miserably.

How? Well, see, it’s all the idea behind the promotional item. Many business owners make the mistake of thinking if they stick their logo on a cheap or even very nice pen or magnet, their bottom lines will instantly rise.

It takes more than that for promotional items to work. It takes some thought and planning on your part for them to stand a fighting chance in this extremely cluttered marketing and advertising arena. Yep, it takes knowing two things: 1) What message do you want the promotional item to convey, and 2) What action do you want the customer to take.

Unless you know these two things and work them clearly into your promotional items, even the cleverest promotional product will fail. People may get a nice pen or refrigerator magnet, or even something unique, from you, but unless it has a message and spurs your clients to take action of some kind, the pen will get stuck in a drawer or lost, and the magnet will get stuck on the refrigerator and forgotten until it’s needed to stick up a grocery list.

Pens and magnets are great for branding your company, but they rarely make anyone want to use a company’s services. At best, in an emergency, because your number just happens to be on their desk or refrigerator, you’ll get a call-and a sale.

That’s because other than presenting your logo, name, address and phone number, they don’t have a clear message. The promotional item may even say you’re the best widget maker in the USA, but so do a zillion other pens and magnets and notepads out there. But they don’t give anyone a reason to use your company’s product or service. And even your promotional ideas have to connect to your customers’ needs for them to take action of any kind. People need a reason or benefit to make them take action.

So get your message and call to action clear in your mind, then choose a promotional item that gets those two things across to your customers-and you’ll have promotional items that are hands-down winners every time.