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4 Promotional Ideas to Build Sales When You Open a Dollar Store

Many who open a dollar store never really stop and think about ways to add one or two extra dollars to every sale that is made in their store. They never stop to think about the positive impact selling extra dollar store merchandise to every customer can have on the bottom line of their business. For example, if every shopper were to purchase even one extra item, it can mean hundreds of dollars in extra sales to your store every day. Those hundreds add up to tens of thousands over the course of a year. For more on this important topic read on. In this article I present 4 promotional ideas to build sales.

1) Display complementary dollar store merchandise together. By placing these items beside each other customers are more inclined to purchase both. Where someone might have come in to purchase a bottle of dish detergent they will see sponges and scrubbers sitting right there to remind them. Before you know they’ll pick up one or two extra items just because you took the time to place them conveniently beside a core consumable product.

2) When you open a dollar store consider actually bundling 2-3 items together and then pricing them at an odd price that isn’t easily divided. For example; place 3 items that normally sell for $2 each together as a package. Sell the package of three items for $5. As a customer tries to divide $5 by three while standing in your store they’ll give up and grab all three. This strategy is very subtle, but you’ll see sales of dollar store merchandise that would never have been made otherwise. The customer gets a winning price. You add extra sales.

3) Offer a discount if shoppers make a purchase. For example; offer a deal where they purchase the first one of an item for $2, and then they get the second one for only $1.50. Once again shoppers are offered a good buy, but they are required to buy 2 items rather than just one. Imagine adding $1.50 to every sale in your store. Imagine how this could work if you offered special pricing on selected items in every department when you open a dollar store.

4) Price and sell a bundled package of dollar store merchandise at 2 for $1 rather than $0.50 each. Sure there will be shoppers who break it apart and try to buy one at $0.50. However overall you’ll find physically packaging the items results in more being sold. Some items can be tied with ribbon. Other items can be shrink-wrapped together. This strategy works best when there is a physical binding of the items you are selling packaged together. Often even placing a sign calling out the 2 for $1 price rather than $0.50 is all it takes to see increased sales.

To your success when opening a dollar store!

Top 4 Ways You Can Compete With the Big Players in Promotional Products Sales

Recently one of the members of my coaching group forwarded an email to me from American Express announcing that AMEX is now selling promotional products at their web site. She wanted to know how she could compete with such a large company in which their expertise is NOT promotional products. The fact that AMEX and other non-promo products companies are entering this industry might be intimidating to many of you. Don’t jump ship quite yet.

Here’s how I responded to her: The difference is YOU!

When products and prices are similar to those of your competitors, the only reason for your customers to buy from you is YOU! Forget about focusing on the promotional products you sell and instead focus on the value you bring to your customers. This realization will level the playing field for you, as many of the larger companies can’t provide the same kind of personal value you can bring to the table.

How can you provide more value and compete with the bigger players? Here are my top 4 ways you can compete with the big players in promotional products sales:

1. Build relationships. People buy from others they know, like and trust. The relationship comes before the sale. In today’s high tech world, it’s easy to hide behind a computer, but that’s not the wisest way to run your business. Get out of the office and get in front of your prospects. Large Internet-based companies can’t provide the personalized one-on-one contact that you can.

Once you’re in front of your prospect, focus on educating them and helping them make the right choice. This goes a long way in building loyalty and customers for life.

2. Provide ideas. Compete by providing fresh ideas. Instead of just pushing products, share ideas and case histories. Let your creativity shine. Develop a case history file and let your customers know what has worked for other similar companies.

3. Become their personal shopper. Searching the Internet can be very time-consuming and very hit-or-miss. Let your prospects know that you provide personalized service that will save them time and give them access to many products that may not otherwise find.

4. Be the expert. Become as knowledgeable as possible about your prospect’s business and the business of promotional products. Read trade journals, attend seminars, take classes, work with a coach and enhance your skills. Your prospects will eagerly seek you out when you’re perceived as the expert.

Many people are turned off by big companies and appreciate the small personalized contact only YOU can provide. Let that work to your advantage and showcase that distinction at every opportunity in your advertising specialties business.

Promotional Merchandize Companies – Discover Novel Ways to Advertize

Are you an entrepreneur trying to sell an idea? A company aiming to open branches in new locations? Maybe an organization trying to promote a cause? And do you find yourself searching for ways to help in your promotional campaign? Well, to ease your concerns, there are people who can provide you with just the services you need. That in essence defines the role of promotional merchandize companies. These companies have a team of promotional product specialists who work on providing various promotional merchandizes to their clients.

Promotional merchandizing companies work with their clients to come up with novel and innovative ideas to promote their product or services. Distribution of promotional gift items is one way of achieving that, and these companies offer a wide range of promotional products to choose from with personal assistance from the product team, of course. Products range is wide-from mugs, stationary, glassware, clothing, to more sophisticated items like electronics. Depending on the customer’s requirement, the staff at these promotional merchandize companies works to deliver the right product to their clients and have on offers more services than just sales.

Additional services

Promotional merchandize companies do not just sell products; they offer other services too which enhance the product marketability.

o Designing of logo: the promotional staff works with the client to come up with innovative design to display on their product. The design is the first noticeable thing on any product and for successful promotion, it should be rather eye-catching.
o Graphic designing: many promotional companies can help out with artwork for the product in cases where the client are not sure about the design, a raw sketch of the desired design is enough for the trained personnel to come up with the final product.
o Gift packaging: products sometimes need to be mailed out during holiday seasons, and promotional merchandize companies assist in packaging and arrangement of shipping details.
o Customer service: the product promotion teams at these companies work to make the client’s job easier and help them to achieve the target publicity for their product or services.

Ordering process

Customers can place orders online, and on receiving the same a customer care executive reviews the order to check product availability, design issues, and confirm delivery date. After that, an acknowledgment is sent to the customer detailing receipt of the order, shipping costs and directions for online payment to be made by credit card. Thus, marketing has now taken a new meaning with such promotional merchandize companies ready to render their services to ensure that your product and the message it delivers finds its way to maximum people and gains popularity.