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Get Your Logo Stepping With a Promotional Pedometer

Health is a big issue for many people today. They are trying to eat foods that are better for their health as well as exercising more. This makes a great target for marketing and promoting your business. Using “health-conscious” items to promote your business is a splendid idea. A great item to use is a step counter. It is small, low-cost, and it shows the community that you and your business support healthy lifestyles.

Step counters are also known as pedometers. What they do is take count of how many steps a person takes in a day and sometimes they can also calculate the distance walked, the amount of calories burned, heart rate and much more. There are even step counters with AM/FM radio for those people who listen to music while they walk and there are also talking pedometers. Every so often they will announce the number of steps taken which is great because the person using them doesn’t have to stop to see their progress. Talking pedometers are also great for those people who have trouble with their vision.

Custom walking pedometers are great items to help encourage people to walk and keep them active. Studies have shown that walking pedometers motivate people to walk and also helps to keep them at it. It helps them to get out there, set new goals, set their own pace, and feel great about themselves.

Walking can also save money and can cut down on gas emissions given off by cars. By walking to the store or to work they no longer have to pay for gym membership fees. They aren’t driving the car to work or to other places, which can cut gas emissions given off by the car and help save money on gas. Help lead the way to a greener earth by giving your customers customized pedometers.

Promotional pedometers are also great gifts for the employees. Walking produces a chemical called serotonin which is a feel good hormone. With more people feeling good in the office, the better the office will run. Also, walking helps create healthier lives by boosting the immune system. With the immune system working, people are less prone to illnesses. This, in turn, leads to less sick days and more productivity.

Promotional step counters are also great for medical company campaigning. It will help them promote their products while also promoting health to the community. It is a very unique way to get your logo up and running.

Using pedometers as a promotional tool is a fantastic idea. By providing these to the public you are providing them motivation to walk and be healthy. They are great items to help make getting fit easier and more fun. It is something that will always be used by workers, friends, family, colleagues, and anyone else.

5 Summer Promotion Ideas for Spas

Hard to believe that summer is a month away – it seems we were just planning spring promotions. There is no time like the present to get your summer spa marketing in order and prepare your spa for the summer months. Depending on the location of your spa, it may be a slow or busy time. Destination spas always have events, wedding and a continuous book of guests while others might really feel financial strain. There is no need to stress, preparing and planning some great incentives and promotions is a great way to keep the spring momentum going.

We have selected a few of our top summer promotion ideas for spas:

1. Summer BOGO Event

A special event that only lasts a month and during which spa clients purchase any service over $100 and receive the second one at half price. It’s a great way to keep your clients trying new services and keep your staff busy.

2. Sunless Sun Event

Plan a safe sun event in your spa and for a “special price” spa clients get a safe sunless tan and manicure/pedicure to get ready for summer. The event should be by invitation only and with limited availability to create a sense of urgency. A great service is Paperless Post, where you can design a beautiful invitation and send via email.

3. Custom Summer Packages

Create 2-3 new summer packages for your spa clients at a special price. For example: Under Arm, Leg and Brazilian Wax package for $75. Make some waxing packages based on your most popular treatments.

4. Create Summer Services

Design a couple of summer services that are only available June through August. Make them so refreshing and delightful that it becomes a client favorite. Think fruits, soothing, restoring and refreshing. Facials that hydrate dehydrated summer skin, body treatments that make skin glow, and pedicures that use fruit scrubs and finish with delicious moisturizers.

5. Summer Retail Promotion/Series Promotion

Have a stock up sale! Offer product incentives to get inventory moving and ready for fall: Buy 2 get third free or Buy one Get one at 50% off. Also, summer is a great time for a series sale on waxing and nail services.

Be as creative as you can. Ask your staff to submit their promotion ideas, and if selected, they receive a $25 Amazon Gift Card or credit towards your retail products. Be sure to make great graphics – Canva is an excellent resource. Be sure to promote through all your social media channels. Additionally, a marketing texting program like EZ Texting is an excellent way to reach your customers and fill last minute openings on your book.

Brand Marketing Promotion Ideas

Branding is the ultimate advertising. You give your audience exactly what you know they already want. So for a successful brand marketing promotion, you need to know what product or service really appeals to a niche market. What do prospects consider memorable and remarkable about it? What unique motivation drives them to distraction? What measurable value do they place on owning a dependable – if not spectacular – niche product (on a scale of 1 to 10)?

Learn about your target audience’s expectations and how they make decisions. Do they differentiate mostly based on their own logic and experience? What part do personality, loyalty and word-of-mouth testimonial play? Do they search Google for product reviews before they make a purchase decision? How much do they depend on the opinion of recognized experts – and how do they choose their gurus?

Example: there was a time when IBM was the visible specialist, totally untouchable in the business computer market. As home computers came on the scene, IBM thought they’d also easily dominate these new potential buyers. But they never seemed to understand that the decision-makers in the personal computer market had a vastly different vision and thought process than the business market decision-makers.

People like Michael Dell saw the difference… and a branding opportunity. Dell asked questions and became intimately familiar with the comparison factors that drove the personal computer market. In fact, he got so good at understanding these customers that he expanded and managed to take a big bite out of the business computer market, too. Dell focused on buyer support and on pinpointing different segments of the computer buying market, so he could offer them exactly what they wanted… a perfect example of excellence in branding.