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Podcast Promotion – 5 Promotion Ideas to Get Your Podcast Off the Ground

Producing and publishing a podcast is just half of the work to creating a successful podcast. You also need to have an audience to really get the podcast off the ground.

Long gone are days when you just create and people will come. Nowadays, you need to promote for people to come to your sites. This applies for podcasts as well.

You may think it is obvious but it isn’t always so. Perhaps, people are just lazy. They may have been sabotaging themselves when it comes to anything that is related to the word “promotion,” especially self-promotion.

No matter how great a technology is and will be, it will not just work unless we make it work for us and our business.

Podcast promotion is equally critical to the success of the podcast. What can you do to promote your podcast? Here are some ideas to help you get started:

1. Podcast directories

They are free to submit. Although you cannot depend on them to get a lot of listeners, still they can be useful in many ways. Directories usually rank high in search engine listings. Having inbound links from such sites are valuable to your site’s search engine popularity.

2. Press release

Press release, if done right, gives more power than paid advertising on newspapers and online media. People value news far better than marketing messages or ads.

Online press release submission will not only bring more exposure but also stronger link popularity and search engine rankings.

3. Publish episode notes and transcripts

As part of leveraging your existing content, you can produce episode notes or even transcriptions of your podcasts. These textual content are very attractive for search engine crawlers as this is the format most search engines recognize.

Episode notes and transcripts also help Web users to get an idea about what your podcast is about before they download or subscribe to the podcast.

4. Basic search engine optimization

To get the most traffic from search engines, you need to know some basic practices. At the minimum, you should know what the keywords you want to target and place those keywords in one or more page.

Put the main keyword once in the title, once in the main headline and sparingly throughout the body content.

Getting inbound links with the primary keyword in the anchor text helps a lot to get your pages at the first page of search engine result pages.

5. Discussion boards

Public discussion boards usually allow a few lines of signature that is attached to the end of every post. You can use this to promote your podcasts.

Don’t just post or respond for the sake of responding. Quality post will help build your expert status and prepare their openness to more information before visiting your podcast site.

Just like a web site, you need to promote your podcast to expose it to as many targeted visitors as possible. When they come to your site, it is the job of the site to convert them into regular listeners and subscribers.

The rule of thumb is to see your podcast as a standalone product. There is no “sale” that happens without promotion. The more you promote, the better your product is going to sell.

Five Effective Ways to Promote With Custom Labels

If you are looking for an effective promotional idea to help grow your brand identity, enhance your business appeal, personalize your products or make a big impact, look no further than custom printed labels.

When first thinking about custom printed labels it is sometimes hard to visualize their potential. If you really let your imagination take control and consider all of the possibilities you will see that with personalized labels, the possibilities are endless.

Some of the most common labels are business and industry labels. They are perfect for a variety of industries including; manufacturing, shipping, retail, health care and so much more. These labels usually come in a variety of shapes and sizes. You can find indoor and outdoor varieties, full color, static cling, embossed, foil stamped, butt-cut labels, roll labels and reflective. These labels are usually bought in bulk and used for business purposes. They can be repurposed for any need you see fit and are prefect for those on a tight budget.

Are you looking for a more delectable label to personalize? Promotional chocolate bars with customized labels make appealing and scrumptious business promotional products for any event or niche. Whether you are preparing for a future tradeshow, or are in need of a unique business promotional product, consider the choices available with personalized candy and chocolate items. Customized chocolate bars are universally appealing. Nearly everyone will love a candy bar bearing an eye-catching label. It is a mouth-watering way to showcase your company’s information, the services you offer or special events and occasions.

Another great promotional idea is custom labeled bottle waters. Promotional bottled waters with custom labels make refreshing giveaways for any event. They are an excellent way to quench your client’s thirst and promote healthy living. You can help to create a positive impression of your organization or event by distributing a healthy product with your name, logo, artwork, slogan or photograph on the label. Bottled waters are effective for any event including; sporting events, concerts, business promotions, educational seminars, outdoor campaigns and more.

Heat up your promotional events or corporate gifts with gourmet hot sauce. Add your custom label to a variety of hot sauce and fire up your promotional impact. Custom labeled salsas add flavor to your logo and make perfect promotional items, fundraisers or client gifts. Your custom label cannot be ignored when it is showcased on spicy bottles of hot sauce. Just add your artwork, slogan, brand to your custom labels and you can heat up any event with custom salsa.

If you want an elegant promotion that will leave a lasting impression try out personalized wine labels. Custom wine labels will be admired for a long time even if you choose to pop the cork in celebration! Customized wine bottles have high perceived value and make great corporate gifts. They make unforgettable holiday or corporate gifts and fantastic promotional items. Choose your favorite wine and add your custom logo, slogan or artwork and be the talk to the town.

As you can see with labels, the promotional possibilities are endless. Whether you need bold labels to make your logo stand out, subtle professional labels for corporate events, hot labels for custom salsa, or refreshing labels for bottled water, you are only limited by your imagination. You can add personalized labels to just about anything and ensure you stand out in a crowd.