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eCommerce Website Promotion And Sale Ideas

No matter how successful your eCommerce website is, you should always be brainstorming for ways to improve it. Developing innovative eCommerce promotion ideas can be tough, but will ultimately pay off in dividends when implemented correctly on your eCommerce store. Offering promotions and special offers to your potential eCommerce customers is an effective method of driving ancillary traffic to your site, acquiring new customers, and growing revenue. Best of all, these promotions can also be used to encourage new visitors to become loyal, repeat customers. Many shopping cart platforms offer these eCommerce features, so take advantage of them!

Why Are Utilizing eCommerce Promotions and Special Offers Important?

The fact is, today’s online consumers are more savvy than ever. Combine that with the fact that there are more online buying options than ever before, and it’s no surprise that it can often take additional persuading to get your visitors to click that checkout button. In that context, consider your eCommerce promotions to be one of the most valuable persuasion tools available to you.

Boosting eCommerce Sales With eCommerce Promotions and Special Offers

Now that we understand the role special offers and promotions play in an eCommerce website, we’d like to share some powerfully simple promotions that we have seen work wonders for our clients. Of course, no two sites are identical, and what works in one industry may not work in another. Before implementing any of these ideas, make sure you are poised to collect any data needed to determine their effectiveness. That way, you will have tangible evidence behind your decisions and you can make permanent changes to your eCommerce store with confidence.

#1 – Free Shipping

It’s no secret that everybody loves free shipping. Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the eCommerce website. Apart from eliminating an expense many of your visitors may be expecting, free shipping can simplify the entire sales process.

Whether you offer free shipping sitewide or limit your promotion to specific categories and products, your customers can browse confidently knowing that the prices listed are what they’ll actually pay (plus a little for Uncle Sam, when applicable). Plus, they won’t be caught off guard with additional charges when they’re ready to checkout. From a psychological perspective, you’ll be at an advantage if your visitors are confident that the price they see is an accurate representation of their final cost.

One thing worth mentioning is that your company doesn’t necessarily have to eat the shipping costs, you can simply “hide” your shipping charges by embedding them directly into the price of the product.

#2 – Percentage Based Discounts

If brick and mortar storefronts have taught us anything, it’s that everyone loves to buy things that are “on sale”, and formatting your product pages to have a “sale price” can definitely increase conversions. Consider showing two prices for any given product, the “retail” price and your “sale price”. Experiment with different terminology such as “Suggested Retail” or “MSRP” to see what works best for your store or niche.

Even though percentage based discounts have become increasingly ubiquitous on eCommerce websites, they are still quite effective. Somehow, the human brain is still more enticed to purchase a product if an artificially inflated original price has been “slashed” down to a lower amount. Experiment with different percentages depending on your profit margins to find the percentage that is most effective for you. Any reputable eCommerce shopping cart should be able to make these adjustments dynamically, either site-wide or specific to a certain category or product. Remember to keep your profit margins in mind when creating these discounts, as increases in revenue are of the most value when you are making substantial profit on each sale.

#3 – Buy Something, Get Something Else For Free

Again, everybody loves free stuff. You can setup free product giveaways if a certain product is purchased or if sales of a specific product are dwindling.

If you’d like to increase your average order value, try adding a free product if a certain dollar amount is spent. You’ll be giving your customer the impression that they’re receiving a better value, while psychologically priming them to have a positive outlook on your company after the transaction. At the same time, it will create an incentive for them to spend more money each time they frequent your site.

#4 – Quantity Discounts

Another great way to improve sales and average order value is to offer discounts based on the quantity purchased of a specific product. These discounts can be structured any number of ways, including a flat rate, a fixed percentage, or a sliding scale.

This can be especially advantageous to eCommerce websites that are looking to sell both to the average consumer as well as distributors and merchants that need to buy in bulk. You can setup your quantity discount structure such that those looking to purchase in bulk do not have to contact you directly to negotiate a price. The more automation your website has in this regard, the more labor hours your company can allot to innovation and growth.

#5 – Offering Reward Points

Offering your customers rewards point for each dollar spent is a great way to encourage visitors to become loyal, repeat customers. These reward points can be expressed in “points” or “dollar-value”, depending on what you think makes more sense for your target market. Many believe that website visitors are more enticed to spend “50 Dollars” vs “50 Reward Points”, so keep that psychology in mind when determining how to name your points system.

Getting creative with the naming of your rewards points system also presents an opportunity to strengthen your brand. For example, “Airplane Ticket Reward Points System” doesn’t have quite the same ring to it as “Frequent Flyer Miles”.

When To Use Special Offers:

While most eCommerce websites are practically always running some sort of special offer, there are certain times when special offers should especially be considered.

  1. Weekly / Monthly / Quarterly
  2. Pre-launch (of a website, of a new product, or anything else applicable)
  3. Holiday / Seasonal Promotions (Black Friday and Christmas are obvious, but also any holidays or seasons that align with your brand… e.g if you sell weight loss products, create a promotion centered around New Year’s resolutions.
  4. Abandoned Cart – Target abandoned carters via email with special offers to seal the deal.
  5. Email / Newsletter Subscription Offers – Include special offers and promotions exclusive to those on your email list. Advertise this on the site to encourage newsletter and email list signups!
  6. Social Media Engagement Incentivisation (e.g. Like us on Facebook for a 10% coupon)
  7. First Time Visitors – Create special offers for those making their first visit to your site.
  8. Customer Loyalty – reward repeat customers with special offers
  9. When it looks like a user intends to exit the page, you can create a special pop-up offer to entice them to stay on the site and make a purchase.

We recommend working directly with your eCommerce SEO company to help implement these strategies on your eCommerce website. Combining SEO expertise with an intimate understanding of your business is the best way to fill in the gaps from the ideas above. Furthermore, your eCommerce SEO agency will be able to align their SEO efforts with your eCommerce promotions so that your strategies can work together in harmony.

3 Successful Home Business Ideas

Finding a great product-line in a profitable niche should be your first priority to having a successful home business. You can search online in almost any niche and find business ideas capable of giving you a home income online. Three possible ideas for having a successful home business: promote an affiliate product, freelance writer, create own products.

Promote an affiliate product

You can promote products online without having to deal with transactions and copyrights. As an affiliate, you get the privilege of earning a commission from others creating products. The task to any online business concepts requires you to take some responsibilities to market and set-up your own accounts. What makes this such a success is the availability of some internet marketing resources.

If you are an expert at online promoting then your task will be seen as easily, but for those who are just getting into promoting affiliate, you might have to learn a few things about getting targeted traffic to your online business before you can increase spending.

Freelance writer

Some freelancers working at home are making a successful career of writing elements for online website businesses. Every good freelance writer knows there are possibilities for making a fair and decent online income. For the most part, large corporation will, from time to time, use freelance writer for blogs and articles.

There are freelance jobs that pay high return. Most sales page online are written by some freelancer and, if the writer can produce high quality contents, there will be long-term success. You do not have to be a genius to research and get some ideas related to business as a freelancer and the total cost to get off-the-ground as a freelancer is very minimal. You can begin from enrolling with sites that have free set-up account. You should look at owning a website or a blog to operate your business.

Create a product

Creating a product online is another part of the big picture of having successful home business ideas. You can create books or eBooks online which can also make you a steady income. You may have to create a few good editions to really pump-up the cash but it is possible.

The world of online business is crazy for the joy of new ideas. The biggest advantage you have online is that you can create a product with your ideas and get it launch or publish, for really cheap/low-cost.

So whether you are an affiliate, a freelance writer or creating your product, the possibilities are great online having a successful home business.

Web Traffic – Paid For Website Promotion Ideas For Great Traffic

The fact remains that you need traffic if you website is going to be successful. If people cannot visit your site, they will never buy what you are trading online. So, is web traffic worth paying for? The profitability of your online venture is based on how much web traffic you can command, irrespective of what you are vending on the website. Yet not all traffic counts here. Only targeted traffic can be converted to buyers of your products and of services. So, now should you pay for such targeted traffic?

Paid advertising for a website usually generates very targeted web traffic. It is a useful method when a website is trading in highly moving products and or services. Again, some programs like affiliate programs are as good free since you only pa for the sales achieved, and the cost is already factored in the price of your products and or services. Paid advertising is crucial when jump starting your free traffic, when launching a new website or when running a promotion on your website.

The paid for web traffic can be sourced using the following methods:

• Published URL’s

Publicizing the URL to a page in your site or the website address in full in magazines, newspaper and TV ads. This is usually not an effective method unless the URL is pretty short, memorable and catchy such that people will remember it

• Paid Inclusion

Paying for leads in relevant online newsletters and emails, also called paid inclusion. All you have to do is to get mass distributed newsletters, with voluminous subscribers. The ones you choose should be relevant to your niche such that the subscribers will be interested in what you have to offer. This is a pretty expensive method and can at times accumulate to thousands of dollars.

• Banner Ads

You can also buy banner ads to appear on other websites, which though not effective in generating targeted traffic, is cheap

• Pay Per Click

You can also advertise in the Pay Per Click campaigns (PPC) where you buy ads that generate traffic. You only pay when the searchers click on the ads and depending on the website on which you are advertising, a single click can cost between $0.10 to more than $10. this is among the most successful and cost effective method of paid traffic generation methods

• Affiliate Programs

You can also run an Affiliate Program. Affiliate programs are systems designed to channel traffic to a member’s website and or sales page on the website from other member websites. The affiliate’s websites earn a percentage when a sale is accomplished through their referral. This is even better than pay per click advertising since, in affiliate programs, you only pay after the sale is accomplished and not just when a visitor clicks on your ad.