Tips to Choose a Good Promotional Merchandise Supplier

Promotional products are the most essential weapons in a company’s arsenal when they are embarking on a marketing mission of creating its own identity. They come with the corporation’s label, logo and slogan imprinted on the promotional products which are given away in different public gatherings to attract potential customers and raise awareness of the company. There are various suppliers of promotional products around the country but all are not equally efficient to effectively help you in your promotional agenda. Hence, before finalizing the contract with the distributors, always take care of certain considerations.

First of all, check the longevity of promotional products manufactured by the agencies. These advertising gifts are basically used for creating a positive image of your agency in the minds of the targeted clientele across the globe. They are like the representatives of your company’s products. Hence, it is essential to get high quality merchandise. But, if the manufacturer supplies low quality promotional goods, it would inevitably hamper your efforts of making a good impression. The customers might generate a view that your products are also equally substandard. So, never settle for an underrated marketing supplier whose goods are disposable just after first use.

Next, consider the pace of the production. Promotional items are usually sold in big bulks as these are gifted in public events where people attend in large numbers. Thus, the supplier is needed to provide a speedy supply to pacify such a tremendous demand. The distributor, who is distributing the products, should be well equipped to manufacture the promotional goods in large quantities and in a short time frame.

The promotional products are created for pulling in huge amounts of potential customers. Hence, it is imperative to craft a catchy design for them. It is very true that a good face is the best letter of recommendation. For example, if you are focusing on kids, the marketing merchandise should be colorful, bright and not harmful for kids. Thus, always chose those agencies which are capable of providing the most attractive idea or products.

The final most important consideration is the expense of the contract. Do some research and you will come across multiple distributors with various conditions and prices. Compare them thoroughly to obtain the best deal. Some of them offer low prices but at the cost of quality. It is always recommended to bypass them since the promotional goods you provide deal with your brand image which, in turn, highly affects your sales numbers. However, it is needless to say that one must opt for a seasoned and reputed promotional industry provider.

How To Take A Product From Idea To Merchandise

Any product that you have ever bought; in fact, any product you have ever heard of began its life as an idea someone had. Cell phones, DVD players, the list goes on and on: all of these things began as an idea. Some of the giants of industry today got their start by coming up with an idea and selling that idea before it ever even found life as a product. That idea rattling around somewhere in the back of your mind just may make you rich someday! How? Read on!

Create a product

There’s more than one way to create a product. You can bring your own original idea for a product to life, improve on a product which already exists or find a market niche which is unserved because of the absence of an as yet nonexistent product. You can meet a preexisting need, or create a new one.

Design your product

Getting things down on paper will help you plan out your product. You can get a better idea of how things might go in the real world than if the product remains solely in your mind. Think about these things: What is your product? What will your product look like (design is a vital part of marketing any new product, after all). Will it be designed in such a way that it will be competitive with what is already on the market?

The importance of design cannot be stated enough. Just think of the iPod (or for that matter, any Macintosh product). Its design has undoubtedly brought in as many consumers as functionality. Design is about more than just looks though. For instance, Steve Jobs worked against the idea of having a fan as a component of the latest generation of iMacs. There was a lot of engineering involved, but the end result was a computer which manages heat more effectively and quietly.

Research the market

It’s great to have a product – but if you don’t have anyone to buy it, what use is your new product? You have to figure out who may be interested in your new product. Is there a market for it? will you have to do a lot of convincing to get people interested in your product, or will it fill a demand which already exists?

If you’re not yet sure what your product is going to be, do some market research into your target industry and look for needs that are going unfulfilled.

Selling the product

To sell anything, you’re going to need a marketing strategy in place. There is much more to this than simply shoving your product in the proverbial face of the public. Think about your product and how it can compete with similar offerings.

Decide on your product sales route

How and where will you try to sell your product? This is going to affect almost every aspect of it: production, price and so one. Will you be selling your product in stores, over the web or both? Will you be selling directly to retailers or using an affiliate marketing program as your sales strategy? Will you pricing reflect the commissions you must pay to affiliates if you opt for that route? Will you offer bulk discounts? Most importantly, will the method of selling you choose be able to sustain your business venture?

Set your pricing

Pricing is extremely important; you want to be able to cover costs of production, marketing and the like yet still make a profit – all while remaining competitive in the marketplace. This is something of a balancing act and should be undertaken carefully.

Pricing should be a part of your sales strategy. Put a reasonable markup on your product after making sure to cover all of the overhead expenses. You must make your pricing attractive to consumers, but not so cheap as to indicate that it is not worth paying a reasonable price for.

Supply and demand

A standby of economics, supply and demand is in play in the creation and marketing of any product. You can only sell a product as long as you can produce it after all. Is there sufficient supply of the needed materials to produce your product and where will they come from? Do you need to create a demand for your new product, or does one already exist?

Keep in mind any changes in the market that may be coming. For instance, say you are selling a product which is an accessory for another product. Let’s take a cellphone as our example. What happens if the model of cellphone you manufacture a case for goes out of production? This could really cause you some trouble. Anticipating these kinds of changes can keep you afloat.

Your competitors

Always be aware of who your competition is and what they are doing. You can learn from how they behave in the market and you may be able to find a way to improve on how they do business to your own benefit.

Promoting your product

Once your product is ready to make its entry into the market, you’re going to have to promote it. How will you advertise your new product? Where and to whom will you target your advertising? Is a website sufficient to promote your new product or are more old fashioned methods called for? You will do well to continually evaluate and retool your marketing efforts to remain on top of market trends.

New Age Promotional Products and Ideas

Business promotions and publicity campaigns are an old part of trade and commercial activities. They have all proven to be an integral part of the sector without which there isn’t much scope to progress. One of the main aims of a business establishment is to turn its name into a brand name that would be popular among the people.

Promotional gifts are customised or personalised gifts that are often given out to the consumers in different ways so that they can easily recognise the name of both the company and its product. There are different kinds of gifts that are chosen from as well.

Important Aspects of Promotional Items

The choice of a promotional gift item can be a difficult one. There are certain aspects that you do have to keep in mind from the perspective of the consumer.

  1. You could be a steel magnet or a manufacturer of baby food products but your aim is always to be the most popular name among all. Your client base is however different and so are their preferences.
  2. The gift item should be attractive and elegant. It should be good in quality and durable. Otherwise the use of cheap promotional items are often less productive in their aim.
  3. The usefulness of a promotional gift is also important apart from its attractive looks. There are certain items that are so useful in daily lives that those who receive them cannot do without them.
  4. Personalised or customised gifts in the names of clients can give your company an extra edge. The presence of logos and company names along with the name of a client or even a small message goes a long way to make the gift a very special one.
  5. Finally it is important that gifts are selected in a way that they are not thrown away by users as a promotional gift. Instead these are treated with special care as gifts of respect and admiration.

Popular Promotional Gifts

There are several gifts that are popularly used as promotional merchandise items by business and industrial houses for the purpose of an advertisement campaign or promotion of their brands.

Here are some of the popularly used gift items.

  1. Promotional Clothing – Different types of clothing and accessories like t shirts and caps are used by companies to promote their brands as it blends usefulness with cost effectiveness.
  2. Office Accessories – There are gift items like a personalised pen, an executive diary, a customised paper weight or even a world clock that make for attractive office accessories. These are also items that are of regular and important use.

One of the most popular methods of reaching out the name of the company or its product to the people and the consumers is by the practice of promotional gifts.